LOGOS

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REBRANDING KUAI ASIAN KITCHEN

I had the opportunity of art directing a comprehensive rebranding project of a local quick serve restaurant for a new store opening in Dallas, Texas. After getting to know the passionate owner and learning about his business, I worked with him to rebrand Kuai, defining their visual brand identity and tone of voice. I designed, wrote copy, and photographed food pictured below. Suite of work includes: brand manual and style guide, menu boards, wall art & hanging displays, tea urn labels, printed menus, marketing collateral, window clings and exterior signage. 

Above: ​Queuing wall art on brand's mission and vision with messaging to build loyalty and awareness

Attribution: Tiffany Quaznitschka for assistance writing trifold messaging and brand manual, co-designing tea urn labels and enhancing brand color palette

BRANDING HOGUE INSURANCE GROUP

in 2016, I designed the brand identity in collaboration with Jennifer Hogue, owner and insurance agent of Hogue Insurance Group.  We positioned the brand as a 'big picture' protector, proactively advising for long term life's unpredictable and inevitable events. In a male dominated industry, she wanted her brand to feel relatable, strong with touches of femininity to appeal more to female clients. Her branding project included a website design, in addition to a brand manual and branded collateral. 

DICKEY'S BARBECUE PIT BRAND REFRESH

I have further developed our brand's visual brand look and feel to better capture the fun, bold barbecue vibe, while staying up to date on current industry trends. I have enhanced our style guide to include more dynamic font pairings, saucy/distressed design elements, and an expanded color palette for a bolder, saucier look.

VIEW PRIOR VERSION