CAMPAIGNS

​"ENDLESS SAUCEABILITIES"

While Art Director for Dickey's Barbecue, I branded and named a campaign that empowered customers to create their own unique barbecue experience with flavor combinations adding sauces & toppers. Design included a suite of collateral, social ads, and barbecue sauce bottle/caddy design featuring sandwich build ideas. With a purposefully grunge, energetic feel— this became the updated look & feel of the Dickey's brand. 

​"DISCOVER YOUR INNER GINGER"

While enrolled at TWU, I had the opportunity to work with one of my favorite brands, The Ginger People™. We were tasked with designing and concepting a campaign, with a series of 3 print ads with prior market research. I was able to learn more about the brand in collaboration with a marketing manager rep. Their mascot "Gingy" is a brand character often seen on the packaging helping himself to ginger candies; he was what he ate. This inspired a personified interpretation on each of the candies, to elude to it's intense ginger flavor.