Doyle's Outpost is an entertainment destination in Alexandria, VA featuring laser tag, a sports bar & restaurant, event space and an arcade, with a focus on parties & events for a variety of groups including: kids birthdays, team building events, networking events and office parties.
My role was to refresh the brand look & feel with this site redesign, by rethinking the color pallet, brand fonts, design elements and the fun factor. Implementing information hierarchy and user flows, the creative director and I determined the menu and subpages, and ways to make them engaging and informative. I copy edited and restructured content from the previous site and worked closely with an SEO specialist to ensure necessary keywords were used on specific pages. Each page is designed to be unique and interactive with common helpful links accessible on most pages, with robust Q&A sections for each of the main attractions.
The site was first mocked up in XD for mobile and desktop, and officially built in Wordpress with the help of our team's Wordpress developer.
